Effective Date: December 30, 2025
Always Better Care ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our home care services. We comply with all applicable federal and Florida state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable.
1. Information We Collect
Personal Information You Provide:
When you contact us or engage our services, we may collect:
- Name, address, phone number, and email address
- Date of birth and age
- Emergency contact information
- Health information necessary to provide care services
- Medical conditions, medication lists, and physician information
- Payment and billing information
- Insurance information (if applicable)
Information Collected Automatically:
When you visit our website, we may automatically collect:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on our site
- Referring website addresses
- Cookies and similar tracking technologies
2. How We Use Your Information
We use your information to:
- Provide, maintain, and improve our home care services
- Develop individualized care plans
- Match appropriate caregivers to client needs
- Process payments and maintain billing records
- Communicate with you about services, appointments, and updates
- Comply with legal obligations and regulatory requirements
- Coordinate care with healthcare providers (with your consent)
- Respond to your inquiries and customer service requests
- Improve our website and user experience
- Send marketing communications (with your consent)
- Protect against fraud and unauthorized activity
3. Legal Basis for Processing (HIPAA Compliance)
We process health information in accordance with HIPAA regulations for the following purposes:
- Treatment: To provide and coordinate your care
- Payment: To bill for services and process payments
- Healthcare Operations: To improve service quality and train staff
- Your Authorization: For uses beyond treatment, payment, and operations, we obtain your written consent
4. Mobile Information and Text Messaging
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
If you provide your mobile phone number and opt-in to receive text messages from us:
- We will only use your mobile number to send service-related communications (appointment reminders, care updates, etc.)
- Message and data rates may apply
- You can opt-out of text messages at any time by replying STOP
- Your mobile number and opt-in consent will never be sold or shared for marketing purposes
5. How We Share Your Information
We do not sell your personal information. We may share your information with:
Caregivers and Staff:
We share necessary client information with assigned caregivers to provide appropriate care services.
Healthcare Providers:
With your consent, we may share information with your physicians, nurses, or other healthcare providers to coordinate care.
Family Members and Authorized Representatives:
We share information with family members or representatives you have authorized to receive information about your care.
Service Providers:
We may share information with trusted third-party service providers who assist us in operating our business (e.g., billing services, IT support), subject to confidentiality agreements.
Legal and Regulatory Authorities:
We may disclose information when required by law, including:
- In response to court orders or legal processes
- To comply with Florida Agency for Health Care Administration (AHCA) requirements
- To report suspected abuse, neglect, or exploitation as required by Florida law
- To protect health and safety in emergency situations
Business Transfers:
If Always Better Care is involved in a merger, acquisition, or sale of assets, your information may be transferred, subject to the same privacy protections.
6. Data Security
We implement appropriate technical, administrative, and physical safeguards to protect your information, including:
- Encryption of sensitive data in transit and at rest
- Secure servers and firewalls
- Access controls limiting who can view your information
- Regular security assessments and updates
- Staff training on privacy and security practices
- Background checks for all employees and caregivers
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal and health information for as long as necessary to provide services and comply with legal obligations. Florida law requires home health agencies to maintain client records for at least 7 years. After this period, we securely destroy information in accordance with applicable laws.
8. Your Privacy Rights
You have the following rights regarding your information:
Right to Access:
You have the right to request a copy of the personal and health information we maintain about you.
Right to Amend:
You may request corrections to inaccurate or incomplete information.
Right to an Accounting of Disclosures:
You may request a list of certain disclosures of your health information.
Right to Request Restrictions:
You may request restrictions on how we use or disclose your information, though we are not required to agree to all requests.
Right to Confidential Communications:
You may request that we communicate with you in a specific way or at a specific location.
Right to Opt-Out of Marketing:
You may opt out of receiving marketing communications at any time by contacting us or clicking unsubscribe in our emails.
Right to File a Complaint:
If you believe your privacy rights have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services Office for Civil Rights. We will not retaliate against you for filing a complaint.
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Remember your preferences and settings
- Analyze website traffic and user behavior
- Improve website functionality and user experience
- Provide relevant content and advertisements
You can control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our website.
10. Third-Party Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will delete it promptly.
12. California Consumer Privacy Act (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you
- Right to Delete: You can request deletion of your personal information, subject to certain exceptions
- Right to Opt-Out: You can opt-out of the sale of personal information (we do not sell personal information)
- Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights
To exercise these rights, please contact us using the information in Section 16. We will verify your identity before processing your request.
13. Florida-Specific Privacy Rights
As a Florida resident, you have rights under Florida law, including the Florida Information Protection Act (FIPA). We comply with Florida's data breach notification requirements and will notify you promptly in the event of a data breach affecting your personal information.
14. Do Not Track Signals
Our website does not currently respond to "Do Not Track" signals from browsers. We do not track users across third-party websites.
15. International Data Transfers
Your information is stored and processed in the United States. If you are accessing our website from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the U.S., where privacy laws may differ from those in your country.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a new effective date. Material changes will be communicated to active clients via email or other direct communication.
17. Contact Information
For questions about this Privacy Policy or to exercise your privacy rights, please contact us:
Always Better Care
Privacy Officer
1800 Pembrook Drive, Suite 300
Maitland, FL 32810
Phone: (407) 603-3002
Email: info@alwaysbettercares.com
18. Notice of Privacy Practices (HIPAA)
This Privacy Policy serves as our Notice of Privacy Practices as required by HIPAA. You have the right to:
- Receive a paper copy of this notice upon request
- Be notified of any breach of your unsecured health information
- Revoke authorizations for uses of your information (except where we have already relied on your authorization)
By using our services, you acknowledge that you have received and reviewed this Privacy Policy.